environmentally conscious consumers statistics

First is direct exposure to the negative impact of unsustainable business practices, such as water and energy shortages, food poverty and poor air quality. For a closer look at the trends that are driving sustainable shopping, a deep dive into specific sales indicators being seen in major markets and a roadmap for future success, check out Nielsen’s Sustainable Shoppers Buy the Change They Wish to See in the World report. We see evidence for this in our UK and U.S. data. By subscribing you confirm you’re happy for us to send you our latest articles. Millennials (aged 22-35) are more likely than any other generation to say that they would pay extra for eco-friendly or sustainable products. However, many conscious consumers have now made the simple switches – also known as the ‘Big 4’: drinking straws, takeaway coffee cups, plastic water bottles and plastic shopping bags. There is mounting evidence to support that in many parts of the world, sustainability has become a life and death matter. And second is the power of social norms. Gen Z are hot on their heels, though, and figures for this generation are only likely to grow as its members’ disposable income grows. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind. You might also enjoy our recent episode of the Database podcast on sustainability. source references. Companies who align their values with their actions will earn enduring loyalty among conscious consumers. Often coined the “Green Generation”, many brands are starting to see the appeal and opportunity in these changes. The responses we’ve seen so far from the biggest brands are a step in the right direction, but there are still huge amounts of consumer goods out there that rely excessively on plastic material. For household products, in particular, there’s been a recent movement away from products that contain harsh chemicals following reports that many household products have toxic chemicals linked to health problems. Evans (2011) Environmental friendly consumption and segments of consumers who are environmentally conscious in their everyday life. With consumers being more environmentally-conscious than ever, it’s no surprise that sustainability has become a familiar refrain in the fashion industry. 62% of eco-conscious consumers in the UK and U.S. believe eco-friendly products are better for their health. While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future. Paper was considered the most environmentally friendly by 55% of participants. Over 60% say this, compared to 55% of Gen X (aged 36-54) and just 46% of baby boomers (aged 55-64). Air and water pollution are top of mind for global consumers in our recent online survey, but  regional differences can be seen in what issues respondents say matter most. Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today.. Near-universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a … It’s easy to see how one documentary or news story could seriously shake up attitudes, just as it did with our reliance on plastic. Download Nosto’s Sustainability in Fashion Retail report and get access to additional stats and detailed demographic breakdowns. For household products, in particular, there’s been a recent movement away from products that contain harsh chemicals following reports that many household products have toxic chemicals linked to health problems. As we saw with Unilever, there are financial benefits to be had beyond just good PR. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. In fact, a whopping 81% of global respondents feel strongly that companies should help improve the environment. But whose responsibility is it to initiate change? 75% of environmentally-conscious consumers want brands to reduce the amount of packaging they use. Aged 16-64 who say that they would pay extra for eco-friendly or sustainable products the. Copyright © 2020 the Nielsen company ( US ), LLC consumers around the world are making in! Deeper, systematic change around single use plastic their goods and services, but they often seem unwilling to for! 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