fair and lovely new name reason

Fair & Lovely's new name: HUL announces rebranding HUL started the statement by revealing that it has decided to rebrand its popular product in order to “take forward the brand’s journey to more inclusive vision of beauty.” ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. Although the notion has changed to some extent in this 21st century, the journey of Fair & Lovely started in 1971 to address this callous notion. Kangana Ranaut Reacts To 'Fair & Lovely' Rebranding, Says It Has Been A 'long Battle' Kangana Ranaut has reacted to the welcoming change brought by Hindustan Unilever to drop the 'Fair & Lovely' brand name for something else. By Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. They haven't even announced the new brand name yet." FMCG major Hindustan Unilever (HUL) on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in … So has awareness about different issues.We all have heard of Fair and lovely - it is a whitening cream, for those who don’t know. The new name still awaits regulatory approvals, and the company is expected to change the name in a few months. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name," the company said in a tweet. Hindustan Unilever's "Glow & Lovely" is the leading skin-lightening cream for women in India. It was Hindustan Lever (Now Hindustan Unilever) that had patented the melanin suppressor chemical named niacinamide and then patented Fair & Lovely in the same year. FMCG major HUL on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping the word fair in its name. Fair & Lovely brand’s new name revealed after HUL rebrands popular skincare line. “We are now committing to remove the word ‘Fair’ from the brand formerly known as ‘Fair & Lovely’. By: PTI | Updated: Jul 02, 2020 8:05 PM. "Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair’ in the brand name ‘Fair & Lovely’. Here, the marketeer is saying that colourism is bad, even though the … Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition. The company announced that they will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’ and it will be called ‘Glow & Lovely’ moving forward. Hindustan Unilever (HUL) has finally decided to get rid of the 'fairness' proposition of its top-ranking brand, Fair & Lovely, after years of backlash for promoting colourism and racism. Mumbai: Hindustan Unilever has replaced the word ‘Fair’ with 'Glow' from its iconic skin-care brand Fair & Lovely, the country’s top consumer goods firm said, amid global outrage and anti-racism protests triggered by the police killing of an African-American in the US in May. Over the last decade, Fair & Lovely’s advertising has evolv ed to communicat e a message of women empowerment. In a major announcement, consumer goods company Hindustan Unilever has announced that it will be rebranding its flagship brand Fair & Lovely … Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Presently waiting for regulatory approvals, Fair and Lovely has decided to drop the word ‘Fair’ from their brand name to promote a more inclusive ideal of beauty. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. “Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely… Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. Hindustan Unilever recently announced the re-branding of its flagship skin lightening cream, Fair & Lovely. Read Also: Fair & Lovely’s rebranding brings new opportunities for HUL and competitors The men's range of Fair & Lovely will be called 'Glow & Handsome', the company stated further. The company had to cease television advertisements for the product in 2007. A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. T he new name of Fair & Lovely will be announced after the necessary regulatory approval. According to Bijoor, Fair & Lovely's rebranding is a result of 'top-down' marketing which is the attitude that the marketeer knows best. The company will remove words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets. Its manufacturer, Unilever, said Thursday that it's dropping the word "fair" from the Fair & Lovely brand name – and also eliminating any references to the cream's whitening or lightening affects. Hindustan Unilever (HUL) is dropping Fair out of Fair & Lovely and everyone's wondering what will be the new name of the product, that has a stranglehold over the … The company did not say what the new brand name would be. Not Fair! Unilever, one of the world’s largest consumer goods companies, said on Thursday that it would unveil a new brand name for Fair & Lovely “in the next few months”. “Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. Why Fair and Lovely Name Changed: What Is The New Name? The new name will be announced soon,” he said. Do you know that Unilever has changed the brand name of Fair and Lovely?With the advent of social media, information has become ubiquitous. "We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. Did not say What the new name will be announced soon, ” said. Name Fair & Lovely brand’s new name of Fair & Lovely will be announced after the necessary regulatory approval PM. Regulatory approvals, and the company is expected to change the name in a few,! 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