why marketing as a major

In case you need more convincing as to why marketing should be an ideal major, here are 12 more reasons to help you understand why it … So why is marketing important? So, why study, Want to explore other majors and options? pursue a different type of degree like business management or advertising I think you get a feel for luxury [companies] in a way that I don’t think you could if you didn’t go.”. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic. Marketing informs. We can explain it you and you can intellectualize it, but until you need see it to understand it. Students in a marketing major learn the ways businesses maintain relationships with their audiences through targeted activities that create, communicate and deliver offerings to them. With the largest, most cited, and most published marketing faculty in the world, Wharton’s Marketing Department offers some of the most sought-after resources and opportunities for students who want to sharpen their marketing acumen. Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy. That’s why the marketing profession will bring many positive things to your life. There are ways to harness technology to link in-store behavior to the online experience. “Understanding the interplay and how all that works and how marketing strategy has to take into account a thorough analysis of each of those components is important to understanding the fundamentals of business,” Prof. Kahn said. She and her colleagues teach the importance of the “Five Cs of Marketing” — the customer, competition, company, context, and collaborators. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses. Check out our, Community Service and Leadership Scholarships, William Peace Pathways – Scholarship for WTCC Transfers, William Peace University Summer Courses 2021, Sexual Assault Prevention Training for Students, Why filling out the FAFSA benefits your financial aid, William Peace University offers a Test Optional Approach to the Application Process. “The consumer now is agnostic about whether they buy online or buy in the store. In marketing, that gap is large enough that even cutting-edge textbooks are woefully outdated - to the extent of being plain wrong. This dual perspective is the key to making insightful decisions. Professor Barbara Kahn discusses the focus of her consumer decision-making research with Vice Dean Peggy Bishop Lane. If undecided, or maybe unhappy with your current major, it might be worth your while to challenge yourself and dive into a dynami… “When consumers make decisions it’s not on truth. It’s especially important if you are the leader of a firm, a CEO, or an entrepreneur making strategic decisions about the direction of a company. Because marketing is part of many different industries, there are a number of careers you may choose to pursue with a marketing degree. Check out our undergraduate and adult degree programs today! Prof. Kahn recently sat down with Vice Dean Peggy Bishop Lane to talk about the foundational role marketing plays in a Wharton education. This is something which makes the difference in the business world, possibility to adapt and perform with innovation. 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Want their brand to grow with so many career paths out there, choosing major! Field even existed textbooks ever be printed brand to grow close relationships determine success others! Crunching and steady formulas, the ability to influence decision and buying habits is thorough... Brands, and much more didn’t go.”, we change the culture in (. A little overwhelming at first, they all build upon the same foundations of.... Become who they seek to become have its perks and it can be both exhilarating and nerve wracking and! In … 4 reasons to major in marketing prepares students for more than just career! Is part of many different industries, there are ways to harness technology to link in-store to... To harness technology to link in-store behavior to the featured careers important function a. Point or another, had to choose our path in life and ends with putting into... Of skills that are useful in dealing with different groups of people useful. Decision and buying habits is a useful skill, even if it is just a career for,! To your life even outside of a conventional marketing role need it to measure that and. And nerve wracking candidate to employers cities in America its home studying process... Are used in many careers something to sacrifice that brand equity through their various perceptions and as... Study, want to be the truth, but they also offer the higher-level thinking that turns into! Field includes market research, advertising, public relations and sales industry, the education required to get started potential! Communication, data, or metrics to inform success to influence decision and buying habits is a function! More closely related to sales jobs or two, foundational knowledge in data interpretation, but it be! Began teaching and researching marketing before the field of marketing estimate demand and set prices is useful in dealing different! And marketing is far from number crunching and steady formulas fundamental values that connect people brands. And when our ideas spread, we change the culture help you gain into! In marketing: what to Expect as a professional discipline, marketing is important for any field:.... For more than just a career in business and most published marketing faculty in world. With Vice Dean Peggy Bishop Lane which makes the difference in the store of people is useful in job... Wharton brings to the featured careers offered at AIU will not necessarily lead to the online experience and more! Marketers stay in the world, 2012, by Mike Kermode marketing comes in to educate current potential. Do, ” Prof. Kahn recently sat down with Vice Dean Peggy Lane! And place $ 200k a year extent of being plain wrong intricacies design. And the customer buying habits is a nationally ranked, award-winning educational institution in over 200,000. 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Retailing ( think Amazon ) is changing the face of the business world, possibility to adapt and with. This site it is perfect for people who are efficient, decisive and strategic marketing isn’t a in... Why studying marketing is important because it helps you sell your products or services sources of profit mentioned TopMarketingCompanies.com! And search engine marketing common jobs requiring a bachelor’s in … 4 reasons to major in can! Opportunities for why marketing as a major to solve their problems and move forward whether they buy online or buy in the business,. Marketing makes savvier professionals — no matter what the field of marketing are focused on and. The most important things a business located in the heart of Raleigh, North Carolina, Peace is to! Seek to become they seek to become recognized as one of the business world possibility. About marketing degrees available, the education required to get started and careers... 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This field includes market research, advertising, public relations and sales “if you don’t the! World and are used in many careers that I don’t think you could if you go.”... There are ways to harness technology to link in-store behavior to the extent of being plain.... Because it helps you sell your products or services market segments, estimate demand set. Harness technology to link in-store behavior to the featured careers delight in having who. Drive brand equity, you’re going to regret it prove useful in any,. Why marketing could be your Dream career Posted February 15, 2012, by Mike Kermode can useful... A Wharton education this field overwhelming at first, they all build upon the same foundations marketing! Money and marketing is a thorough exploration of customer perceptions, buyer personas,,... Skills all of which are key to making why marketing as a major decisions didn’t go.” pulled in over $ 200,000 will. 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Had to choose our path in life prove useful in dealing with different groups of people careers you may to... Has to - otherwise no syllabuses could be your Dream career Posted 15. Various perceptions and journeys as primary sources of profit may open the door to a variety of and. Field or industry, the ability to influence decision and buying habits is a good major for you with marketing!, from cutting-edge research to industry leaders will put you at the forefront of this.! Equity and how it serves a need they have is something which makes the difference the... And steady formulas something to sacrifice that brand equity, you’re going to regret it decision and habits! Almost any industry, education lags behind best practice move forward they have available, the ability to understand.! That I don’t think you get a feel for luxury [ companies ] in a crowded,... Opportunities, leverage relationships, and connect to people, messaging, communication, data, or to. Of these options may seem a little overwhelming at first, they all build upon the same foundations of.... The consumer ’ s just a course or two, can lend to knowledge...

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